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Scott Charlston, Weber Shandwick
425/452-5429
scharlston@webershandwick.com
For Release
Sept. 22, 2004
Versaly Entertainment Receives 2004 Mobile Music
Brand Management Award from Frost & Sullivan
Versaly recognized for strategic artist associations and innovative,
integrated services
BELLEVUE, Wash. — September 22, 2004 — Versaly Entertainment, the leading Mobile Brand Management™ company focused on creating, producing, aggregating and distributing innovative entertainment to mobile phones, today announced that the company has been awarded the Mobile Music Brand Management of the Year Award by Frost & Sullivan. Versaly was singled out by Frost & Sullivan for their strategic development of personalized services to become an integrated solution for music artists.
"Versaly Entertainment has taken a unique approach to mobile entertainment," said Vikrant Gandhi, Industry Analyst for Frost & Sullivan. "Versaly Entertainment recognized early on the need to go beyond the traditional value chain and establish direct relationships with music artists. Versaly is one of the first to provide artist ringtones at concert venues, to deliver co-branded sites and prepaid content cards, and other innovations. Versaly is the clear leader in mobile brand management."
"Our philosophy from our inception has been to assist the artist
through the complexities of music in the mobile marketplace," said
Matthew Feldman, president and CEO of Versaly Entertainment. "We
strive to maintain strong relationships at both ends of the Mobile Music
value chain, from artists to mobile operators. We are very pleased to
receive the Mobile Music Brand Management Award from Frost & Sullivan
and to be recognized for our efforts in this area."
The required criteria and methodology set for the Mobile Music Brand Management Award by Frost & Sullivan was to track each competing company on two key parameters, technological expertise and understanding the needs of music artists wanting to introduce music to the mobile space. Companies were then compared and rated, and the winning company received the number one industry ranking. Other criteria included competitive and strategic advantages derived from direct relationships with artists, the successful introduction of artists’ music in the mobile space, innovation in promoting artists, strength of distribution channels, the management of artists’ relationships, and time-to-market.
About Frost & Sullivan
Frost & Sullivan, a global growth consulting company founded in 1961,
partners with clients to create value through innovative growth strategies.
The foundation of this partnership approach is our Growth Partnership
Services platform, whereby we provide industry research, marketing strategies,
consulting and training to our clients to help grow their business. A
key benefit that Frost & Sullivan brings to its clients is a global
perspective on a broad range of industries, markets, technologies, econometrics,
and demographics. With a client list that includes Global 1000 companies,
emerging companies, as well as the investment community, industries,
markets, technologies, econometrics, and demographics, Frost & Sullivan
has evolved into one of the premier growth consulting companies in the
world. For more information, visit www.frost.com.
About Versaly Entertainment
Versaly Entertainment is the leading Mobile Brand ManagementTM company
with universal appeal, including depth of content to globally target
consumer preferences and worldwide reach via an extended distribution
network. Versaly Entertainment strategically designs, produces, aggregates
and distributes innovative lifestyle and quality entertainment-based
personalization, messaging, multimedia and games for mobile phones.
A pioneer in bringing original voice ringtones to market, Versaly
provides consumers worldwide access to one of the largest libraries
of content from globally recognized brands to quickly and easily
personalize mobile phones. Versaly Entertainment delivers content
through various channels including the company’s ForFones platform,
popular online portals, global resellers, as well as national and
international carriers with access to over 600 million consumers.
For more information on Versaly Entertainment, the company that provides "Big
Entertainment on Small Screens," visit http://www.versaly.com.
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Versaly, the Versaly logo and Mobile Brand Management are trademarks of Versaly Games, Inc.