|
Richard Eittreim
Versaly Entertainment
425-577-0201
reittreim@versaly.com
Joe Schlosser
NBC Enterprises Publicity
818-526-6905
Joe.Schlosser@NBC.com
April Brock
NBC Enterprises Video, Music, & Product Dev.,
818-526-6960
April.brock@nbc.com
NBC REALITY SMASH
FEAR FACTOR
PROVIDES RINGTONES AND WALLPAPER FOR MOBILE PHONES
Versaly Entertainment, NBC Enterprises and Endemol USA make sounds and images from Fear Factor available for mobile phone users.
Seattle, WA — September 22, 2003 — NBC Enterprises, Endemol USA and Versaly Entertainment, a wireless new media company focused on creating, publishing and distributing broad-based entertainment to mobile phones, announced today plans to produce, sell and wirelessly distribute music, images and sounds from the hit reality television show Fear Factor.
The agreement was negotiated by Joy Tashjian, JTMG, LLC. agency of record for NBC Enterprises.
Versaly will offer the show’s theme music as a mobile phone ringtone, along with a selection of contestants’ screams, insults, cheers and other distinctive noises from actual episodes. In addition, the Fear Factor logo and images of action stunts and the show’s signature "delicacy" segment will be available to download on to mobile phones as screensavers and wallpaper.
Versaly will sell the Fear Factor images and ringtones through the ForFones retail sales web-to-phone service, located at www.forfones.com, and through various wireless carriers around the country.
"Reality television shows have been popular for years and now we have the best of them all with Fear Factor," said Matthew Feldman, President of Versaly. "The uniqueness of this content is amazing and the images are unbelievable."
"This deal offers our viewers the opportunity to personalize their mobile phones with the show’s distinctive sounds and images," said David Goldberg, President of Endemol USA. "It’s a terrific brand extension and we’re confident Versaly will do a great job."
-more-
Providing "Big Entertainment on Small ScreensTM," Versaly is a wireless new media company focused on creating, publishing and distributing broad-based entertainment, including interactive games, ringtones, audio alarms, still image wallpaper, animated screensavers, music, video and fun-to-read text to mobile phone subscribers. With both a production studio and a wireless distribution platform, Versaly is a full service mobile entertainment company. Versaly’s distribution currently includes numerous major national and international carriers that provide mobile phone service to over 600 million people. Versaly makes it possible for consumers around the world to personalize their mobile phones. For more information, please visit http://www.versaly.com from your PC or http://wap.versaly.com from your mobile phone.
NBC Enterprises is responsible for the global distribution and exploitation of NBC owned product, which includes foreign and domestic program syndication, strategic marketing and ancillary exploitation of owned product in home entertainment, merchandising, licensing, music and publishing as well as strategic production and co-production alliances and co-ventures. NBC Enterprises distributes all NBC-owned programming worldwide. This programming includes all shows produced by NBC Studios, NBC News, CNBC and MSNBC output.
Endemol USA is a leading producer of television programming specializing in reality and non-scripted genres for network and cable television. The company produces the break-out hits, Fear Factor and Big Brother. Endemol USA is a division of Endemol Holding, a prominent international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands, has subsidiaries and joint ventures in twenty-two countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia. Endemol Entertainment is a fully owned subsidiary of telecommunications giant Telefónica S.A., one of the largest companies in Spain.
# # #
Copyright © 2003 Versaly Games, Inc. All rights reserved. Versaly, the Versaly logo, ForFones, the ForFones logo and "Big Entertainment on Small Screens" are trademarks of Versaly Games, Inc. Other product and company names herein may be trademarks, registered trademarks or service marks of their respective owners.