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Alison Horstmeyer
Versaly Entertainment
206-349-7235
ahortstmeyer@versaly.com
Joe Schlosser
NBC Universal Television Distribution
818-526-6905
joe.schlosser@nbc.com
TELEMUNDO AIRS ON MOBILE PHONES
Versaly Entertainment Creates Mobile Ringtones and Wallpaper From Telemundo Brands
Seattle, WA — July 21, 2004 — Versaly Entertainment, a wireless new media company focused on creating, producing and distributing broad-based personal entertainment to mobile phones, announced today it has signed an agreement with NBC Universal Television Distribution and the Telemundo Network Group to create, produce, sell and wirelessly distribute music, images and sounds from various television programs aired on the Telemundo Network.
Telemundo branded mobile content will include voices, music, images and logos from popular novelas, variety and talk shows, specials and more. The content will be distributed through major carriers and Versaly Entertainment’s retail website, www.ForFones.com.
The Versaly-Telemundo licensing agreement was negotiated by Joy Tashjian, JTMG, LLC, the agency of record for NBC Universal Television Distribution.
"Versaly Entertainment created the first Spanish voice ringtones available in the U.S. launched through Sprint and we continue to focus on meeting the mobile content needs of the rapidly growing U.S. Hispanic population," says Matt Feldman, President and CEO, Versaly Entertainment. "Versaly Entertainment looks forward to delivering large amounts of Spanish-language content throughout both the U.S. and Latin America."
"We are very excited about integrating the Telemundo brand into telemobile products, as we feel it attracts our key male and female active demographic," says Tashjian.
About Versaly
Providing "Big Entertainment on Small Screens™," Versaly is a leading full-service mobile entertainment company with universal appeal. Versaly creates, produces and distributes innovative lifestyle and entertainment-oriented content directly to users’ mobile phones. Not only a pioneer in bringing original voice ringers to the marketplace, Versaly enables consumers worldwide to easily personalize their mobile phones via one of the largest libraries of ringtones, wallpapers and interactive games from global brands. The company’s in-house production studio and world-class creative team allows Versaly to provide the best branded and unbranded personal entertainment to over 150 mobile phone models. Versaly delivers content through its own ForFones platform, popular online portals, global resellers, and national and international carriers that provide mobile phone access to over 600 million people. For more information, please visit http://www.versaly.com.
NBC UNIVERSAL TELEVISION DISTRIBUTION
NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. Its NBC Universal Television Distribution division is responsible for the global distribution of NBC Universal product to all forms of television throughout the world. This includes distribution of current and library film and television product in the pay, free, and basic markets, as well as the domestic syndication of first-run syndicated TV programs and theatrical and TV movie packages.
NBC Universal's vast library of theatrical and television titles includes more than 4,000 feature films and more than 40,000 episodes of television programming. NBC Universal's world-class filmed entertainment library offers customers a compelling selection of titles, including such contemporary hit feature films as Dr. Seuss' How the Grinch Stole Christmas, The Fast and the Furious, The Mummy Returns, and Bruce Almighty, as well as classics including the Academy Award®-winning All Quiet on the Western Front (1929), To Kill a Mockingbird (1962), The Deer Hunter (1978) and Schindler's List (1993). NBC Universal's library is also home to some of pop culture's most popular classic television programs, including Magnum, P.I., Miami Vice, The A-Team, Alfred Hitchock Presents, Murder, She Wrote and Columbo.
Current and upcoming first-run strip syndicated programming includes Access Hollywood, Blind Date, Home Delivery, The Jane Pauley Show, The Jerry Springer Show, Maury and Starting Over. Current and upcoming first-run weekly syndicated programming includes The Chris Matthews Show, The George Michael Sports Machine, Rebecca's Garden, The Wall Street Journal Report, Your Total Health and the off-network distribution of Crossing Jordan, Fear Factor, Providence, the Law & Order franchise and special programming including Good Housekeeping Reports news inserts, a series of The Remarkable Journey specials, as well as a collection of feature film packages.