| Versaly
Entertainment expertly supports its
products in the marketplace to drive
the sustainable revenue its partners
expect. Individually, each of Versaly’s
services fills a specific need and
provides tremendous marketplace value.
Leveraged collectively in a Mobile
Brand Management™ plan,
partners realize maximum brand-building
benefits from the mobile medium. |
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Aggregation & Distribution
Versaly intelligently
aggregates
diversified
content,
optimizes
it for
more
than
400 different
mobile
phone
models
and distributes
the top-quality
content
through
an extensive
network. Distribution
channels
include
product resellers
and mobile
carriers around
the world
that
have
a collective
reach
of more
than
1.5 billion
consumers. Every
5 seconds,
somewhere
in the
world,
a consumer
is downloading
a piece
of mobile
phone
content
produced
or distributed
by Versaly. |
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Private
Label & Content
Management
Versaly
uses its proprietary platform,
in-house production facilities
and deep industry expertise
to provide premium services
that meet specific needs: |
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• Developing,
hosting and maintaining private-label
websites |
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• Developing
state-of-the-art mobile applications
using technologies, such as
BREW®,
WAP and Java |
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Post-Production
Versaly’s
world-class
in-house
production
studio generates
top-quality
ringtones,
wallpapers,
animations
and other products for
top music
publishers
and other
content owners.
This commitment
requires
that Versaly
create multiple
versions
of each piece
of content
in order
to support
more than
400 different
mobile phone
models on
the market
and reach
the greatest
possible
consumer
base. |
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Marketing & Promotion
Versaly
supports its partners and
extends the impacts of
their own marketing efforts
with a variety of proven
marketing and promotional
services and campaigns.
While keeping a creative
eye open to new high-impact
marketing opportunities,
Versaly employs established
tactics to stimulate sales
and build brand recognition: |
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• Co-promotional
campaigns with other licensees |
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• Co-branded
websites and landing pages |
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• Pre-loaded
content on mobile phones |
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• Web
and WAP banner ads |
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• Promotional
discounts (by brand, phone
and/or carrier) |
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• Text
notifications |
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