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Versaly Entertainment recognized early that the mobile content needs of U.S. Hispanic and Latin American market were not adequately met and teamed with Spanish-language television network Telemundo to provide both branded properties and additional Hispanic content under the umbrella of Telemundo's strong brand name.
| Objectives | |
| • Extend Telemundo's media and television properties to the mobile marketplace | |
| • Capitalize on the increasing buying power of Hispanic and Latin American consumers | |
| Mobile Brand Management™ solution Versaly responded with: |
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| • Developed robust Telemundo-branded mobile channels on major carriers | |
| • Created collections (specific groups of content for genre or interest, such as wallpaper of novellas, funny voice ringers, enhanced Latin music/cultural offerings, and more) for mass distribution | |
| • Collaborated with distribution partners to develop localized regional offerings for Hispanic community "stores" | |
| Results | |
| • Successfully expanded Telemundo to an umbrella brand encompassing Hispanic content from third-party providers to further enhance the Telemundo offer | |
| • High-level WAP deck on multiple major U.S. carriers | |
| • Top-level WAP deck on leading Mexico carrier and other South American carriers | |