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Versaly Entertainment created a Star Trek retail website to seamlessly extend the brand to the mobile marketplace, offering fans access to a vast array of mobile products.
| Objectives | |
| • Design a flawless retail experience that meets the expectations of hard core and casual Star Trek fans alike | |
| • Create mobile products that are compelling to the fans while maintaining the integrity of the Star Trek franchise | |
| Mobile Brand Management™ solution Versaly responded with: |
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| • A Star Trek online storefront providing consumers an easy way to purchase premium mobile Star Trek content directly from Paramount's Star Trek website (the official fan website) | |
| • More than 1,000 unique pieces of content supporting up to 100 mobile phone handsets | |
| • Promotions leveraging Star Trek targeted marketing vehicles to drive awareness | |
| Results | |
| • Average sale per transaction was 82% higher than previous sale benchmarks | |
| • Hundreds of transactions were recorded within hours of the newsletter announcement | |
| • Fans responded positively both via email and by purchasing multiple products | |