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Versaly Entertainment created, produced and distributed mobile products in just 14 days to stimulate a consumer feeding frenzy and support the movie thriller's national release.
| Objectives | |
| • Ensure Lions Gate Films' entry into the mobile marketplace is easy and executed flawlessly | |
| • Create and distribute mobile products nationwide in time to support the release of Open Water | |
| Mobile Brand Management™ solution Versaly responded with: |
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| • A seamless user experience directing fans from the official theatrical website to a landing page that provided samples of mobile products to drive trial and sales | |
| • Distribution via multiple carrier and reseller channels that included featured placement | |
| • High-quality voice ringtones that captured key movie moments to effectively extend the in-theater experience | |
| Results | |
| • A solid "first" for Lions Gate Films | |
| • Catalog of personalization products that accurately brought the suspense and horror of the movie to life | |
| • Achieved a remarkable 80% of U.S. carrier channel distribution at release of the movie | |